Marketing Career · 4+ Years

Built to
perform.

Data-driven strategies. Measurable results. Every time.

From a $100/month start at a small agency to managing $30M+ in marketing budgets across global brands — I've built a career on versatility, relentless learning, and outcomes that actually move the needle.

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Anirudh Vidya
$30M+
Budget Managed
6+
Industries
10+
Certifications
Brands I've worked with
Freshworks Amundi Thermo Fisher Aptagrim Lantrn
Core Competencies

From SEO to ABM —
full-funnel by default

01
Search Engine Optimisation
On-page · Off-page · Technical
Maximised organic reach through on-page optimisation, site architecture improvements, and high-authority backlink strategies. From crawl budgets to Core Web Vitals — I go deep.
02
Demand Generation
Intent · ABM · Marketplaces
Building pipeline through intent data activation, Gartner/G2/Capterra PPC, Demandbase ABM, and cross-functional coordination with sales and SDR teams. Full-funnel thinking, not just top-of-funnel traffic.
03
Pay-Per-Click Advertising
Google · Meta · Programmatic
Managed $5M+ in ad spend across Google Ads, Meta, Bing, and programmatic platforms. Obsessive focus on ROAS, CPA efficiency, and quality score improvement. Negative keyword mining is a religion.
04
Content & Brand Strategy
Voice · Narrative · Distribution
Crafting content strategies that resonate with target audiences and stay true to brand voice. From editorial calendars to LinkedIn thought leadership to long-form research — I write, strategise, and distribute.
05
Social Media Marketing
LinkedIn · Instagram · YouTube
Grew brand social accounts with data-driven posting strategies and community management. Increased follower counts and engagement by 50%+ through creative campaigns and platform-native content.
06
Marketing Analytics
Attribution · Dashboards · Budget Models
Built automated dashboards in Tableau, Power BI, and Adobe Analytics. Developed bottoms-up budget models, pipeline attribution frameworks, and CMO-level performance reports from scratch.
Work Experience

Four years,
five companies, six industries

Freshworks
Bangalore, India
Digital Marketing Specialist — Demand Gen
Running integrated demand generation across CX (Freshdesk) and EX (Freshservice). Managing $5M+ in ad spend across Gartner, G2, Capterra, RevLeads, Demandbase ABM, and intent data platforms. Building bottoms-up budget models, MQC/SAO/pipeline frameworks, and stakeholder reporting for CMO-level review.
Demand GenGartner / G2Demandbase ABMIntent DataBudget Modelling
2025 — Present
Amundi Asset Management
Paris, France
Marketing Intern — Institutional & B2B
B2B and institutional marketing at Europe's largest asset manager. Supported investor communications, brand campaigns, and internal marketing operations. Recognised by three senior managers for creativity, speed of delivery, and raising the bar for the internship role.
B2B MarketingFinancial ServicesInvestor CommsBrand
2024 — 2025
Thermo Fisher Scientific
India
Performance Marketing Specialist
Led paid search and digital performance campaigns in the healthcare and life sciences sector. Increased leads by 30% in a single quarter through PPC optimisation, landing page improvements, and data-driven budget reallocation. Built automated reporting dashboards in Excel and Power BI.
PPCHealthcare B2BLead GenPower BI
2023 — 2024
Aptagrim
India
Social Media Manager
Grew an AI-powered app's social presence from scratch — 50% increase in website traffic, 200% growth in social media engagement. Managed content calendars, community management, and influencer outreach across LinkedIn, Instagram, and YouTube.
Social MediaContent StrategyCommunityGrowth
2022 — 2023
Lantrn
India
Digital Marketing Manager
First job. $100/month. Learned everything — SEO, paid search, email campaigns, client reporting, and what it actually means to own a result. Called "one of the best first hires" by the CEO. The foundation everything else was built on.
SEOEmailPaid SearchAgency
2021 — 2022
Tech Stack

Tools I use
every day

🔍
Google Ads
Paid Search
📘
Meta Ads
Paid Social
📊
Google Analytics 4
Analytics
🔎
Search Console
SEO
🎯
Demandbase
ABM
⭐
G2 / Capterra
Marketplace PPC
📈
Power BI
Dashboards
🧮
Adobe Analytics
Analytics
📧
Oracle Eloqua
Marketing Automation
💼
LinkedIn Campaign Mgr
B2B Ads
🌐
Sprinklr
Social Management
🤖
Factors AI
Intent & Pipeline
What Managers Say

Six managers,
one verdict

★★★★★
"One of my first hires and best hires. Proactive in learning things and I hope he becomes the best marketer."
Lokesh Eric
CEO — Lantrn Media
★★★★
"With strong leadership and expertise in both B2B and B2C marketing, he consistently delivers impactful results. Successfully drove a 50% increase in website traffic and 200% growth in social media engagement."
Sreegopal Mandapaka
CEO — Aptagrim
★★★★★
"He consistently drives growth in traffic, lead generation, and conversions — increasing leads by 30% in one quarter. A strong leader and team collaborator."
Pratyush Kumar
Senior Manager, Digital Marketing — Thermo Fisher Scientific
★★★★
"We are grateful for your contributions during your internship. Your hard work, creativity, and dedication were truly appreciated. It was a pleasure having you with us."
Nathalie Lahmi
Head of Institutional Marketing — Amundi
★★★★★
"Anirudh has raised the bar for his position with his work."
Isabelle Erimo
Senior Marketing Manager — Amundi
★★★★
"We were delighted to have you on the team. Your ideas are invaluable and the promptness of understanding the work and delivering it is exceptional."
Mariola Papa
Senior Marketing Manager — Amundi
Research & Thought Leadership

Marketing questions
worth asking

Master's Thesis · EDHEC
The Impact of Short Video Ad Formats on Customer Experience
Examined how short-form video ads reshape customer experience — uncovering engagement patterns, attention thresholds, and what makes a 6-second ad outperform a 30-second one.
Read Research →
Ongoing Research
Advertising in Spatial Computing — AR & VR
Exploring how immersive ads in augmented and virtual reality can enhance customer engagement by aligning with cognitive behaviour and neuroscience principles. The next frontier of brand experience.
Read Research →
Ongoing Research
Reducing Bias in Advertising Algorithms
Investigating how algorithmic bias shapes ad targeting, and proposing frameworks for more transparent, ethical, and effective targeting systems that drive long-term business growth without sacrificing trust.
Read Research →
Certifications

Certified to
deliver results

📋
CAPM® Certified
PMI
🔍
Google Ads Certification
Google
📊
Google Analytics 4
Google
💼
LinkedIn Marketing Solutions
LinkedIn
🎨
Adobe Analytics
Adobe
🌐
Sprinklr Certified
Sprinklr
💎
Inside LVMH Certificate
LVMH
🚀
Product-Led Certification
Pendo
Freelance Services

Work with me
directly

Growth Starter
From $499
For early-stage brands and startups who need sharp marketing direction without a full-time hire. Fast, focused, and built to get you moving.
  • SEO Audit + Quick Wins Report
  • Competitor Analysis (3 competitors)
  • 30-day Content Calendar
  • 1× Strategy Call (60 min)
Full-Funnel Partner
From $1,499
For brands ready to scale — end-to-end marketing strategy, paid campaigns, SEO, content, and monthly performance reporting all in one engagement.
  • Full Marketing Audit + Strategy Doc
  • Paid Campaign Setup & Management
  • SEO + Content Strategy
  • Monthly Analytics Dashboard
  • 2× Strategy Calls per month
Let's Build Something

Don't overthink it —
let's just talk

Schedule a Call View Resume →

Or email me at anirudh6852@gmail.com