Bangalore · Currently at Freshworks

Anirudh
Vidya

Marketer. Storyteller. Builder.

I build marketing systems that grow brands, generate revenue, and leave a mark — across demand gen, brand strategy, paid channels, SEO, and beyond. Versatile by design, sharp by practice.

Anirudh Vidya
$30M+
Budget Managed
$5M+
Ad Spend Managed
3X
Average ROI
Enjoy
Explore
Evolve

From a $100/month stipend
to managing millions

2021 — Early Days
Junior Marketer
Small digital agency, started on a $100/month stipend
2022
Digital Marketing Specialist
Aptagrim — AI-powered startup
2023
Marketing Analyst
Thermo Fisher Scientific
2024
MSc Marketing Management
EDHEC Business School, France
2025
Marketing Intern
Amundi Asset Management, Paris
2025 — Now
Demand Generation, Freshworks
CX & EX — Bangalore

I started in marketing the way most good things start — scrappy, broke, and impossibly curious. A $100/month stipend at a small agency taught me more about hustle than any classroom ever could. That was the foundation: learn by doing, adapt fast, stay hungry.

"I combine data-driven strategy with emotional storytelling — because numbers don't move people, stories do."

Since then, I've worked across deep tech, healthcare, fashion, financial services, and SaaS — each vertical sharpening a different muscle. At Freshworks, I run demand generation across CX (Freshdesk) and EX (Freshservice), orchestrating paid marketplaces, intent data activation, ABM, and cross-functional campaigns with multi-million dollar budgets.

I hold a CAPM® certification from PMI and an MSc from EDHEC Business School in France — where I also interned at Amundi Asset Management in Paris, getting a front-row seat to how world-class institutions market to institutions.

My goal: build a career that spans continents, channels, and categories. Europe by early 2027 is the plan — and I execute on plans.

Six disciplines,
one integrated mind

01
Demand Generation
Building pipeline through intent, paid channels, marketplaces, and ABM. Turning cold signals into warm revenue opportunities.
Gartner / Capterra G2 PPC Intent Data Demandbase Budget Modelling
02
Brand Strategy
Shaping how brands are perceived, remembered, and talked about — from positioning and messaging to full brand charters.
Brand Positioning Messaging Storytelling Brand Charter
03
Paid & Performance
Running multi-channel paid programs — SEM, Paid Social, marketplace PPC — with obsessive focus on ROAS, CPA, and pipeline quality.
SEM Paid Social ROAS Optimisation PPC
04
SEO & Content
Driving organic growth through technical SEO, content strategy, and making sure brands show up where buyers are searching — including AI engines.
Technical SEO Content Strategy AEO / LLM Visibility Audit & Fixes
05
Product Marketing
Aligning product capabilities with market needs — crafting launch strategies, competitive positioning, and materials that help sales teams sell.
Go-to-Market Competitive Intel Sales Enablement Launch Strategy
06
Marketing Analytics
Translating data into decisions — building attribution models, bottoms-up budget frameworks, and performance dashboards that guide strategy.
Attribution Budget Forecasting Pipeline Metrics Factors AI

Brands I've
built things for

Freshworks
Bangalore, India
Digital Marketing Specialist — Demand Gen, CX & EX
Running integrated marketplace and intent-driven demand programs across Freshdesk and Freshservice. Managing + budgets across Gartner, G2, Capterra, RevLeads, Demandbase and more.
2025 — Present
Amundi Asset Management
Paris, France
Marketing Intern
Institutional and B2B marketing at one of Europe's largest asset managers. Exposure to financial services brand strategy and investor communications.
2024 — 2025
Thermo Fisher Scientific
India
Performance Marketing Specialist
B2B digital marketing in healthcare and life sciences. Drove 30% lead growth in a single quarter through paid search optimisation and conversion-focused campaigns.
2023 — 2024
Aptagrim
India
Social Media Manager
Promoted an AI-powered app from scratch — grew website traffic 50% and social media engagement 200%. First major experience running full-funnel digital campaigns end-to-end.
2022 — 2023

What people
say

"Anirudh successfully promoted an AI-powered app, driving a 50% increase in website traffic and 200% growth in social media engagement. With strong leadership and expertise in both B2B and B2C marketing, he consistently delivers impactful results."
Sreegopal Mandapaka
CEO — Aptagrim
"Anirudh specialises in SEO, paid search and social media, managing high ad budgets. He consistently drives growth in traffic, lead generation, and conversions — increasing leads by 30% in one quarter. A strong leader and team collaborator."
Pratyush Kumar
Senior Manager, Digital Marketing — Thermo Fisher Scientific

The person
behind the marketer

Enjoy.
Explore.
Evolve.

My personal philosophy isn't a mantra — it's a operating system. Every city I visit, every market I study, every chart pattern I analyse, every IPL auction I strategise — it's all the same drive: stay curious, stay alive to the world, keep growing.

  • 01
    Career Coach for Marketers On a mission to bring Indian youth closer to the business world — demystifying marketing careers, real industry exposure, and the mindset shift that separates good from great
  • 02
    Poker & Rummy Enthusiast At the table, every hand is a strategy problem — reading people, managing risk, knowing when to push and when to fold. It's not gambling, it's thinking fast under pressure
  • 03
    Wild Thinker & Story Writer Ideas come at 2am. Stories follow. Writing is how I process the world — raw, unfiltered, and always a little too honest
  • 04
    Building a Greener World Quietly invested in ideas that don't just grow — but last. Sustainability isn't a trend, it's the only direction worth building toward
  • 05
    Cricket Lover Born into it. The sport is strategy, patience, and chaos — not unlike a good campaign. IPL fantasy is where the analyst in me takes over
  • 06
    Startup Builder & MVP Helper If you're building something and need a thinking partner, a positioning gut-check, or help getting to v1 — I'm in. First principles, fast decisions, zero pretence
Let's Connect

Ready to build
something remarkable?

Book a 15-min Call Connect on LinkedIn →

Or reach me directly at anirudh6852@gmail.com